BasketGem Customized Willow Picnic Basket: A Perfect Supply Chain Solution for an International Brand

Customer background and origin of demand
In the spring of 2024, the marketing team of a European high-end lifestyle brand was deeply attracted by a short video showing the hand-woven craftsmanship of BasketGem while browsing Instagram. In the video, craftsmen are carefully weaving a wicker picnic basket with retro patterns. The sun shines through the gaps in the wicker branches and casts mottled light and shadows on the ground, perfectly interpreting the brand's pursuit of the concept of "natural luxury".
"We have been looking for picnic supplies that can reflect the concept of environmental protection and are practical. The purchasing director of this customer recalled, "BasketGem shows not only products, but also a spirit of craftsmanship, which is exactly the value that our brand story needs to convey. "

Phase 1: Professional consultation and solution formulation
1.1 Efficient communication across time zones
BasketGem completed the following services as soon as possible after receiving the WhatsApp consultation: After in-depth discussion, we learned that the customer's deep-seated needs are baskets that can be used for outdoor picnics, home storage, and wedding gifts, suitable for urban environmentalists aged 25-45. The customer sent the product drawings and product requirements, and BasketGem immediately confirmed the production delivery time.

Phase 2: Sample development and confirmation
After receiving the sample advance payment, our craftsman team produced the first sample within 3 working days. After receiving the first version of the sample, the customer made three improvement requests: the handle diameter was adjusted from 3cm to 2.5cm, and the lining pocket was added with a brand customized label. We completed all the modifications within 3 working days, and the customer was very satisfied with it.

Phase 3: Mass production management and quality control
3.1 Transparent production management
Communicate with customers in real time about the progress of product production: raw material preparation progress, completion ratio of each process, test results
3.2 Strict quality control
Implement a four-level quality inspection system: raw material warehousing inspection, semi-finished product inspection, finished product full inspection, and pre-shipment random inspection

Phase 4: International logistics solutions
4.1 Professional logistics planning
Considering the characteristics of the product, we communicated with customers to use sea transportation to save costs
4.2 Full logistics tracking
Provide: loading photos (record container number/lead seal number); customs clearance progress at the port.

Phase 5: After-sales service and customer feedback
Regarding after-sales, BasketGem has established a three-level response system: general consultation: reply within 2 hours; quality problems: 12-hour solution; emergency: open a 24-hour hotline.
In the follow-up visit, the customer said, "The cooperation with BasketGem has completely changed our perception of cross-border procurement. The first batch of 500 picnic baskets sold out within three days during our summer promotion, and the customer unit price increased by 25%. The most surprising thing is that a customer planned a theme picnic specifically for this basket. We will sign a long-term cooperation with BasketGem and hope that BasketGem will get better and better!"